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The present study has addressed an important topic for Internet marketers, namely, "Enhancing the electronic adaptation of trademarks over the Internet to meet the needs of the millennium generation to attract them to buy from Arab countries in the Middle East." The study focused on attracting the millennium ...
Exposure to Social Networking Sites and its Relationship to The Formation of The Mental Image from The Point of View of Customers of The Palestinian Telecommunications Companies
This research aims to identify the relationship between exposure to social networking sites and its relationship to the formation of the mental image from the point of view of customers of the Palestinian telecommunications companies. The study community included 4 Palestinian telecommunications companies, ...
Determinants of Using Electronic Banking Services in Jordan from the Viewpoint of Customers
This study aimed to identify the determinants of the use of electronic banking services provided by the Jordanian banks, and to see the impact of demographic characteristics on the use of electronic banking services in Jordan. The following factors are investigated in this Study: Perceived usefulness, ...
The Impact of Pricing Strategies on Purchasing Decision Making: A Field Study of Customers on Super markets in Najran
The study aimed to identify pricing strategies impact on purchasing decision making for supermarkets customers in Najran city. To test the study hypotheses, a random sample of 203 respondents were selected from the study population which consists of all customers who do shopping at supermarkets stores. ...
Tools to Deliver an Outstanding Digital Customer Experience for B2C Organizations in the Age of Uncertainty
The current study dealt with the topic of tools to provide a distinct digital customer experience for B2C organizations in the age of uncertainty. The study aimed to identify the tools through which to provide a distinct digital customer experience. An electronic questionnaire was distributed to the ...